Increase your ROI return on investment

08/22/2003.
by Gerard Manning
http://searchengineposition.com/

An important aspect of search engine marketing should not forget to include is your ROI or return on investment in your marketing plan. To achieve top rankings for your Web site, you should always look at ways to increase your conversion rate. Are a few things to keep in mind, if people click on your link to your Web site, they will find the information they are looking for, and your site will be reliable enough for them to purchase a product or a service with their hard-earned money?

To increase your return on investment, you look at a few possible areas you need to improve your Web site or marketing plans. First, as mentioned above, the people to find your website take this next step to inform of your product or service? There could be many factors that need to be addressed. Perhaps some content revision is required, or a new conception of possible web or editing is necessary. Invest money to inspire the confidence of your potential customers will be profitable in the long term.

Another major obstacle affecting large sites of today is their content management systems. Choose the wrong CMS may leave your Web site invisible to the majority of search engines. There are systems content management friendly engine of research that are unique to your Web site and the url string title and meta description tags is not dynamic, and no user ID, so search engine spiders will not trapped in an endless loop reindex the same page with different url strings.

The next step is your return on investment calculation. In this article will help you determine what your site conversion might be. Conversions are the "action" events you want a visitor to open. It could be a form, to buy an item, you sending an email for more information or simply enter their name and email to communicate with more of your sales team. Once these events are defined, you can then calculate the conversion rate of your site.

To calculate the ROI, you will also have to determine what is your rate of closing leads web generated, and the average sales from a lead online. It is a little harder for some than others. If you are an online retail site, your sales reports should provide you with all the numbers you need. But if your site is intended only to capture leads so you can begin to build a relationship, it will be much more difficult to determine these figures.

Let's look at a case. An online Bank decided they want to attract potential new clients through their Web site. They have defined 3 conversion triggers:

1 Visitors entering their email and the preliminary contact information to download a PDF document outlining the benefits of banking online services and information on mortgages and consumer loans.

2. Visitors requesting a credit is the analysis of a representative of the Bank.

3. Visitors to join a list of the E-mail newsletter subscription.

Obviously, these visitors are not buy anything online, so there is no easy way to determine the average revenue generated by the lead closed. The Bank would look back at past numbers and try to determine what is the average value of a new client for them. Then, they'll determine the closing rate average for each of the three types of conversions. Initially, these rates can be reasoned conjecture, which can be refined once the program is ongoing and monitoring is in place.

Once in place, the numbers of conversion and ROI analysis can take place on the trafficking of Web site to the Web site of banks.

For most website owners, these calculations will be a new exercise. If you work with an online marketing consultant or a marketing company search engine, ask if they have the experience to help you gather these figures. If they have never contributed to a client with analysis King, ask why not. It's a potential red flag indicating that your marketing consultants may not be able to success as you.

As mentioned above, there are many other factors must be taken into account in addition to these high page rankings. Having the best rankings and a Web site that feels comfortable to buy from will not make your company, no good. Always keep in mind that must be changed to encourage people to take this next step with your site on enquiring about a product or service. And finally, you must set your goals for your desired conversions are for your Web site.

Depth to look in the calculation of return on your investment formula, please follow the link for Netprofit of Positions for the search engine on the calculation of your Maximum cost per visitor.

Related Post :